Following the success of the Louis Vuitton Pudsey bear last year (it sold for £36,000 at auction), Children In Need have enlisted the help of Katie Grand, editor of LOVE magazine, and the biggest names in fashion to give Pudsey the ultimate fashion transformation. That polka dot eye patch is history; the likes of Mulberry, Prada, Tom Ford, Missoni and many others have all put their unique and sartorial stamp on the much-loved bear in an effort to raise money for Children In Need this year. Indeed Balenciaga love Pudsey so much, they’ve given him not one, but five different makeovers! The one-off bears will be auctioned at Christie’s in November but for now, they can be seen on display in Selfridges (of course, it is the best, and most fashion-forward, department store of the lot). It’s worth going along to see them all just so that you can say you were a witness to the most stylish teddy bear’s picnic ever to have taken place. Selfridges are also selling small versions of the Paul Smith and Anya Hindmarch bears, along with one of their own design. I will definitely be getting my hands on one of these cute fashion icons.
Picking between them feels wrong, like choosing a favourite child. However the top 5 have to be:
- Louis Vuitton
- Alexander McQueen
- Tom Ford
Anya Hindmarch, Loewe and Burberry narrowly missed out.
And the Ks are down in bottom place. Kate Spade’s just feels ‘blah’ next to the metallic versions created by Anya Hindmarch and Giles. And as for Katie Hillier, it’s just not my style at all. I can see children responding well to her version though, and children are the target market right? In this case I think we can safely say that these bears are for the grown ups and not for playtime.
images from vogue.co.uk