Bum’s The Word

The advert for L’Agent, a diffusion line designed by Mónica and Penélope Cruz for high end lingerie company Agent Provocateur, marks Penélope Cruz’s debut as a director, and not a bad one at that. The advert is classic lingerie: sexy, steamy, desirable. All the things needed to sell the product. I for one would happily buy the underwear, having been convinced by said advert that I will look like the women seen here if I do. (N.B. I am easily swayed by luxury advertising.) Highlights? The poor man breaking out into a sweat at the sight of such a bevvy of beauties, swanning around in their rather delightful undies. That, and a very pregnant Mónica Cruz in a babydoll – she gave birth 2 days after filming. Enjoy, it is cheekily charming (pun fully intended).

L’Agent for Agent Provocateur

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