London Showrooms Autumn/Winter 2014-2015

London ShowroomsThe London Showrooms in Paris, a space where the up and coming designers on the eclectic British scene bring their collections during Paris Fashion Week, providing press and buyers a chance to (re)see them post London Fashion Week. Marques Almeida, J JS Lee, Michael van der Ham, Piers Atkinson, KTZ, Todd Lynn, Fashion East, David Koma, 1205, Christopher Raeburn, Sibling, Holly Fulton, Claire Barrow, Danielle Romeril, Nasir Mazhar, Ryan Lo, and a standout collection from Palmer//Harding were all on show in a modern Marais space until yesterday.

Important and enchanting as the runway show is, you get a much better sense of pieces when they’re in front of you and you are able to touch and feel them. The graphic qualities and innovation show through in a way that can only be experienced up close and personal. Take Danielle Romeril for example: she created a collection that had a Christopher Kane circa Autumn/Winter 2011 feel, complete with curved plastic trims that had such a graphic quality as could never be captured on camera or film, hard as you try. Using lenticular, Danielle printed it with polka dots in alternating strips that when looked at, seemed to be 3D and at different levels, but it was all flat. Trippy to the extreme, and a detail that can only be captured up close with the eyes. It gave such a detailed insight into just how innovative, imaginative and thoughtful London designers are. In London, bad taste, clashing prints, loud colours and modernity are all embraced and encouraged, and at the London Showrooms, they were on full display, from Marques’Almeida’s red feathers to Todd Lynn’s neon-tipped fur, all via the colour and ruffle mayhem of Ryan Lo.

It’s meeting some of the designers that is perhaps most valuable reason for popping along: show notes are one thing, but a face-to-face with one of the people behind it, to whom each piece is so personal, is another altogether. The Palmer//Harding collection, for example, was interesting to browse through, full of texture and flashes of colour, however, when one half of the design duo, Levi Palmer, started talking about it and explaining the inspirations behind it, the collection took on a whole new significance. Levi Palmer and Matthew Harding looked to paper for Autumn/Winter 2014-2015, playing with it in all its forms: ripped, shredded, scrunched, smooth. The shredding caught their creative eye, forming a hand-cut white suede skirt, soft, beautiful, 3D. Next, highlighters grabbed their attention, specifically the marks they leave on paper and the way the neon stands out against bright white. Another hand-cut skirt was created, this time with the ends of each strand of suede dipped in highlighter-bright yellow. Strips of neon mesh were plastered over scrunched white fabric like a discarded piece of highlighted paper, and, most subtle and clever of all, a white pencil skirt made of a white stretch fabric with very fine slits featured the same vibrant yellow as an underskirt, meaning that as the wearer walks, quick jolts of lively colour shine through. Would you get all this from just looking at the collection alone? Most likely not. If there is one reason to go to a showroom alone, it is in the hope that the designer will be there, breathing life into his or her collection.

With so many collections together in one room, it’s hard not to pick up on a few trends that appear as a thread throughout the inventive offerings. So, what will the London girl be wearing next season? Pleats, metallics, leather galore and fabrics that make a statement, be it feathers, snaggle fur, plastic or something that looks like shredded paper.

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Agi & Sam – New Kids On The Block

A new brand on the menswear scene, making their mark and definitely one to watch, comes in the eclectic form of Agi & Sam. Think sartorially printed shirts and suits, ‘Fresh Prince’ printed t-shirts, and shorts teamed with blazers and you have the look of Agi & Sam; the go-to brand for the ultimate modern cool kids. Based in East London, these two young UK designers have burst onto the scene in a cloud of vibrant print and colour paired with sharp tailoring.

Agape Mdulluma and Sam Cotton got together to start creating their collections in January 2010 after working together at Alexander McQueen. Sam is the print man, having studied Illustration and designed prints for Karl Lagerfeld, J.W. Anderson and Armand Basi. Agi studied Fashion Design and takes on the role of creating the modern silhouettes of the clothes.

Agi and Sam describe their signature as “bespoke print and humour” with trademark uncompromising colour. This is certainly true; their collections are an explosion of striking printed suits and shirting in a riot of primary and secondary colours. One collection was named ‘Tequila, Tabasco and Tomato Juice” whilst another featured duck printed trousers; these two are not afraid to push the envelope – their dream client is Ace Ventura Pet Detective. In order to keep the clothes wearable and not completely bizarre, Agi creates simple, laid back silhouettes providing the perfect canvas for Sam’s print work.

Fashion East gives them a platform to raise their exposure and has allowed them to follow in the footsteps of the likes of Christopher Shannon, Holly Fulton and Jonathan Saunders, amongst others. The design duo has only shown 5 collections so far but their star is rising fast and the fashion world is sitting up and taking note. They manage to perfect the often tricky task of fusing colour and style. Whilst other designers are pulling prints from their archives, it’s intriguing to see these two producing something fresh and unseen. Their work is truly visionary. Fans of bold tones and exciting prints should jump on the Agi & Sam bandwagon, fast! Shrinking violets need not apply.

Fresh Prince – AW11

AW12

Duck Print Suit – AW12

AW12

SS13

SS13

images from http://www.agiandsam.com