& Other Stories

Today is a very exciting day indeed. Those kind souls over at H&M have given all women the best possible present on International Women’s Day – the launch of & Other Stories. & Other Stories is the latest shop opened by the company who already gave us the wonder that is Cos, and today is the first day that the clothes, accessories and beauty products are available for purchase in the UK. The new brand started out as a make up line, and grew into what can easily be called the most exciting shop to hit the UK this year. Taking inspiration from street style, the clothes are what modern women want – chic, clean, beautifully made and affordable; think classic cool Scandinavian style, with a smattering of Sandro and a pinch of CĂ©line. They are divided into four clothing collections: industrial, poetic and dandy, feminine and glamorous, and tailored and strong, so that you can mix and match whatever your personal aesthetic. In short, the shop is wonderful and you should all check it out, either in person or online. Just don’t tell anyone else about it, it’s too good to be shared.